As I was catching up on my tech news today, I ran into CNET's Friday Poll: What should gadget companies do to attract more female customers?
The choices:
1. Keep it simple with a touch of femininity
2. Nothing; why do we need gender-specific gadgets anyhow?
3. Keep the Swarovski and hot pink coming
4. You call crystals girly? I want pom poms, glitter, stickers...
The results, as of Sunday, are as follows:
I'll admit it, I have a pink cell phone- the pink LG Venus. It isn't glittery. It has no pom poms. It is not adorned with Swarovski crystals. But yes, it’s pink. Why you ask? Answer is simple- I thought it was cute, yet functional. It was feminine, but not too over-the-top.
My vote was to keep it simple, but add a touch of femininity. Now don’t get me wrong, I am not demanding pastel pink iPhones, but I don’t see anything wrong with throwing in some color every once and awhile. What really sold me on my cell phone is that I felt like it was made for me. If offered cute backgrounds and themes, but did the same thing and worked the same way as the black LG Venus targeted to the man.
Honestly, I like when a gadget is shiny- something sleek in silver, black, or red. I like when it’s light and compact. Technology is supposed to be sleek- ask any man what he thinks! And, hey, if it fits in my Coach clutch- more power to it. However, the most important thing to me is does the gadget do what it was designed to do and does it do it well. If it doesn't work, who cares if it’s covered in glitter? No one wants garbage. Not even glittery garbage.
what the hell is a swarvovski crystal?
haha, glad I wasn't the only one wondering that..
i mean i know what those are, and they can be nice on, say.. wine glasses and such? but in order for something to be functional you can't have all that extra junk dripping off it just so you can call it girly!
Swarovski= cute, kinda pricey- but not as expensive as diamonds! It’s a luxury brand that makes precision-cut crystals and glass.
http://www.swarovski.com/
Totally agree. Just because I am a woman, I am not going to buy something just because it is pink! It had better work.